The problems of portfolio brand companies of banking industry are considered. The influence of market stability range of enterprises and its competitive position are defined.
Визначено стан, та особливості управління товарним портфелем на підприємстві. Проведено аналіз впливу мікросередовища на обґрунтування структури товарного портфелю.
The condition and trademark portfolio management features for the enterprise are determined. The analysis of the influence of environment on grounds of merchandise portfolio are made.
