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Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7497
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Документ The role of communicative competence in marketing(2016) Stahursky, Valery; Tkachuk (Stakhurska), SvitlanaThe paper studies the role and significance of communication skills of staff in interactive marketing and also the importance of professional competence in classical marketing communications forming.Документ Strategies of market segmentation and segment targeting(2016) Stahurska, Svitlana; Tkachuk (Stakhurska), SvitlanaThe paper examines different approaches to market segmentation and segment targeting strategies development, based upon the complex set of psychological, social and other factors.Документ Approaches to marketing competitive strategies development(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, ValeryThe paper examines classical and modern approaches to the development of competitive strategies.Документ Aggregate supply and demand in Ukraine during its way from command to market relations(2006) Tkachuk (Stakhurska), Svitlana; Avramenko, OlgaThe situation that took place in economy of Ukraine with the point of balance between aggregate supply and demand in the period of transformation from command economy to market relations is examined.Документ The strategic decisions in the sphere of commercial business as the method of optimization of movement of goods(2013) Tkachuk (Stakhurska), SvitlanaThe possible ways of strategic development of commercial business, which must raise the effectiveness of goods' movement and ensure the development of economy, are analyzed. Аналізуються можливі шляхи стратегічного розвитку торговельного підприємництва, які повинні збільшити ефективність товароруху і забезпечити розвиток економіки.Документ To build the enterprise's image as an important instrument in market competition(2013) Tkachuk (Stakhurska), SvitlanaThe basic elements of firm's style as the main instrument of firm's image forming are examined, the methods of product's positioning on market, including the process of decision making about advertising campaign, are analyzed.